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Mobile Glossary

About the Paper

Mobile Glossary helps cut through mobile marketing jargon with helpful definitions to the most common terminology.  From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.