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The Enterprise Marketer's Guide to Customer Data Platforms

About the Paper

The Enterprise Marketer's Guide to Customer Data Platforms helps you understand why CDPs have gained momentum, what they are and are not, and how to choose the right CDP for your business.  From AgilOne.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.