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How a Customer Data Platform Breeds Email Innovation

About the Paper

How a Customer Data Platform Breeds Email Innovation shows how a CDP can help marketers implement a more profitable, creative, and personalized email strategy.  From QuickPivot.

 

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.