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Predictive Analytics and CDPs

About the Paper

Predictive Analytics and CDPs describes the importance of predictive modeling in modern marketing and how CDPs make predictive modeling possible.  From RedEye.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.