CDPI Letterhead.jpg

Get ready to download...

How to Build a Data Loving Culture

About the Paper

How to Build a Data Loving Culture uncovers what sets leading brands apart from the rest, and what you should do to rock your customers' world.  From Lexer

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.