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Field Guide to CDPs

About the Paper

Field Guide to Customer Data Platforms helps buyers to find the right CDP by clarifying the major types of CDP vendors, identifying the key features of each group, and showing how to determine which best fits their needs.  From Optimove

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.