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How a CDP Can Boost the Bottom Line at Your Retail Bank

About the Paper

How a CDP Can Boost the Bottom Line at Your Retail Bank shows how a Customer Data Platform helps banks move beyond marketing automation to take full advantage of their customer data. From QuickPivot

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.