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Internet of Things: How Marketers Can Survive the IoT Data Deluge

About the Paper

Internet of Things: How Marketers Can Survive the IoT Data Deluge describes what marketers should look for in CDPs that capture IoT data. From Treasure Data.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.