CDPI Letterhead.jpg

Get ready to download...

Digital Marketing Playbook

About the Paper

Right Ad, Right Message, Right Time describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results. From Lattice

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.