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About the Paper

Why Account-Based Marketing Needs a Customer Data Platform outlines the challenges marketers face with ABM and how a CDP can help. From the CDP Institute and Lattice

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.