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Intent Data for ABM

About the Paper

Intent Data for Account-Based Marketing explores the applications and weaknesses of intent data so that marketers can use it to best effect. From Lattice

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.