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Calculating the ROI of a Customer Data Platform

About the Paper

Calculating the ROI of a Customer Data Platform explores the best ways for martech professionals to use a CDP to drive business value. From RedPoint.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.