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Building a Foundation for Analytics Success Through Data Governance

About the Paper

Building a Foundation for Analytics Success Through Data Governance presents recommendations from Joe Christopher of Blast Analytics & Marketing for how to build a data-driven culture. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.