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How Dirty Is Your Data?

About the Paper

How Dirty Is Your Data? helps readers categorize the different types of customer data and provides guidelines on how to govern it. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.