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An Innovator's Guide to B2B Customer Data Platforms

About the Paper

An Innovator's Guide to B2B Customer Data Platforms explains why B2B CDPs are different and what buyers should look for in a B2B system.  From the CDP Institute and Radius.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.