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CDP Evaluation Guide - Commercial

About the Paper

CDP Evaluation Guide - Commercial questions to ask CDP vendors related to operations, support, costs, and vendor background.  Part of a series to help buyers make an informed decision.  From the CDP Institute.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.