How big is the CDP industry?  How many companies use one?  How much funding have investors provided?

And just the heck is a CDP in the first place?

The Customer Data Platform Industry Profile answers these and other questions. 

Just fill out the form and we'll email you a link to get your free copy at once!

About the Customer Data Platform Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.

The Institute is focused on Customer Data Platforms, defined as “a marketer-controlled system that maintains a unified, persistent customer database which is accessible to external systems.”  It is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.