Get ready to download...
How big is the CDP industry? How many companies use one? How much funding have investors provided? And just the heck is a CDP in the first place? The Customer Data Platform Industry Profile answers these and other questions. Just fill out the form and we'll email you a link to get your free copy at once! About the Customer Data Platform Institute The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues. The Institute is focused on Customer Data Platforms, defined as “a marketer-controlled system that maintains a unified, persistent customer database which is accessible to external systems.” It is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013. |
|