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15 Minute Guide to Customer Data Platforms

About the Paper

15 Minute Guide to Customer Data Platforms describes key CDP components, CDP core benefits, CDP types, and how to tell whether you're ready to buy one. From Ensighten.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.