CDPI Letterhead.jpg

Get ready to download...

The Benefits of a Customer Data Platform

About the Paper

The Benefits of a Customer Data Platform is an infographic showing how a CDP improves the customer journey.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.