Boston Globe Media Case Study

About the Paper

Boston Globe Media Case Study describes how Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.