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Arm Treasure Data Live Data Management Platform

About the Paper

Arm Treasure Data Live Data Management Platform describes how to combine streaming and batch data from hundreds of sources for one-to-one personalization, programmatic advertising, multi-touch attribution powered by machine learning.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.