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The Four Competencies of Marketing Individualization

About the Paper

The Four Competencies of Marketing Individualization defines ‘individualization’ and describes how to get started, build momentum, and take off with it.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.