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About the Paper Ascent360 Omni-Channel Campaign Case Study describes how Ascent360 helped its client find the best message and channel for each customer segment to grow its business and increase marketing ROI. About the CDP Institute The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.
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