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RedPoint Global Customer Engagement Hub

About the Paper

RedPoint Global Customer Engagement Hub explains how RedPoint provides powerful insights into customer behaviors and preferences, and enables organizations to deliver contextually relevant brand experiences across all interaction points in a way that optimizes customer engagement.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.