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RedPoint Global Role of CDP in Digital Transformation

About the Paper

RedPoint Global Role of CDP in Digital Transformation describes how Customer Data Platforms help meet the data challenges posed by digital transformation.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.