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RedPoint Global Marketers Beware: CRMs Plus DMPs Don't Equal a CDP

About the Paper

RedPoint Global Marketers Beware: CRMs Plus DMPs Don't Equal a CDP explains how Data Management Platforms lack the capabilities of a Customer Data Platform and why adding a Customer Relationship Management System to a DMP doesn't solve the problem.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.