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How to Find the Eye of the Hurricane in the Data Flood

About the Paper

How to Find the Eye of the Hurricane in the Data Flood takes a deep dive into three key ways to harness your data and put it to work for optimum results and increased ROI. From ActionIQ.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.