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Path to AI-Powered One-To-One Marketing

About the Paper

Path to AI-Powered One-To-One Marketing explores the promise of one-to-one marekting, the challenges in fulfilling that promise, and how artificial intelligence can help.  From Blueshift.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.