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How Are Marketers Using and Analyzing Customer Data?

About the Paper

How Are Marketers Using and Analyzing Customer Data? provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future.  From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.