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B2B Customer Data Index

About the Paper

B2B Customer Data Index from CaliberMind provides a uniquely organized list of marketing and sales tools and the data that powers them. It helps to avoid the disjointed approach most companies take to customer interactions, enabling them instead to build the most efficient, effective, and customer-centric tech stack possible.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.