CDPI Letterhead.jpg

Get ready to download...

ActionIQ Grows and Retains Valuable Customers

About the Paper

ActionIQ Grows and Retains Valuable Customers describes how ActionIQ identifies, activates, grows, retains, and reactivates customers.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.