CDPI Letterhead.jpg

Get ready to download...

Guide to Cross-Channel Attribution

About the Paper

Guide to Cross-Channel Attribution from Fospha discusses how marketers can use a Customer Data Platform to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey to conversion spans multiple channels, devices and sessions.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.