CDPI Letterhead.jpg

Get ready to download...

Guide to Cross-Channel Personalization

About the Paper

Guide to Cross-Channel Personalization from Fospha shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience - with the ultimate goal of optimising the cost of customer acquisition, retention and lifetime value.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.