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AVADO Case Study

About the Paper

AVADO Case Study shows how an industry-leading online learning platform teamed with Fospha to capture each customer journey in a CDP, integrate it with keyword bid management, and cut paid search spend by 30% with no reduction in leads and conversions.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.