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Customer-Centric Approach to Building Marketing and Sales Stacks

About the Paper

Customer-centric Approach to Building Marketing and Sales Stacks offers B2B marketers a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible.  From CaliberMind.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.