Lilly Pulitzer Case Study

About the Paper

Lilly Pulitzer Case Study shows how Lily Pulitzer identified customer segments and engaged them with personalized marketing messages.  From AgilOne.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.