HDFC Case Study

About the Paper

HDFC Case Study describes how Lemnisk helped India's leading private banking group to boost digital conversions by 400% with user level personalization on and off the web site.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.