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Today's Most Powerful Martech Duo: CDP and DSP

About the Paper

Today's Most Powerful Martech Duo: CDP and DSP describes how partnering a DSP with a robust CDP allows marketers to connect all of the great data they are acquiring and enrich and activate it to drive more meaningful moments for their clients. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.