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Stevens Pass Case Study

About the Paper

Stevens Pass Case Study shows how Stevens Pass ski resort used segmentation and email creative to speak directly to each audience.  From Ascent360.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.