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Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

About the Paper

Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.