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Defeating the Mythical Beasts of Marketing

About the Paper

Defeating the Mythical Beasts of Marketing follows George the Knight on his quest for marketing perfection.  From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.