Why the Universal Data Hub?

About the Paper

Why the Universal Data Hub? Explains how to transform your businss and customer experiences by connecting data across every customer touchpoint. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.