Ultimate Guide to the Single Customer View

About the Paper

Ultimate Guide to the Single Customer View describes the characteristics of a Single Customer View, how it differs from a data warehouse, and key considerations in building one.  From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.