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Marketers Succeed with BlueConic

About the Paper

Marketers Succeed with BlueConic provides a half-dozen examples of how marketers use BlueConic's customer profile, real-time segmentation, and data-driven marketing programs to power business success.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.