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Customer Data Platforms for B2B SaaS Marketing

About the Paper

Customer Data Platforms for B2B SaaS Marketing describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.  From the CDP Institute and Lytics.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.