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Driving Value from Digital Advertising

About the Paper

Driving Value from Digital Advertising shows how enterprise tag management and DMP systems can work together to transform the value of digital advertising spend.  From Ensighten.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.