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The Role of a Customer Data Platform in Personalization

About the Paper

The Role of a Customer Data Platform in Personalization explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver. From the CDP Institute and Evergage.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.