Customer Data Platform: Spend Less, Achieve More

About the Paper

Customer Data Platform: Spend Less, Achieve More describes the CDP as a natural evolution of the marketing database, creating a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing. Explore why the marketing database is dead, the history of the Customer Data Platform and how you can achieve more with a Customer Data Platform.  From RedEye.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.