CDPI Letterhead.jpg

Get ready to download...

Choosing a Customer Data Platform

About the Paper

Choosing a Customer Data Platform describes why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.  From Lytics.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.