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Customer Marketing Challenges and Opportunities

About the Paper

Customer Marketing Challenges and Opportunities explains why it’s important to market to existing customers, describes the roadblocks to success, and offers a checklist of features to look for in a customer marketing system.  From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.